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Sending and tracking gifts

What is a Collection?

Every Gifting Platform comes with Collections from $50-500. Collections are curated, dynamic groups of gifts that are updated frequently based on redemption data, new trends, and product availability.

With our Premium subscription, you can add additional Collections and customize your Gifting Websites with your own branding and messaging. For more information, contact our Client Success team clientsuccess@giftcultivate.com

How do I add a Collection to my platform?

To add Collections to your platform, contact our Client Success team at clientsuccess@giftcultivate.com.

What price points are available for collections?

Every Platform comes with Collections from $50-500. However, we offer Collections up to $2,500. If you want to add additional Collections to your Platform, please contact our Client Success team at clientsuccess@giftcultivate.com.

How do I send a gift?

To send a gift, click the Send a Gift button in the upper left-hand corner of the main navigation. You can send gifts one at a time by creating a new Contact or choosing an existing one. Or, send multiple gifts at once by individually adding Contacts to create a list or upload a spreadsheet.

Do emails come from my personal email address?

By default, emails from your Gifting Platform come from giftingexperts@giftcultivate.com. If you would like to personalize your emails by using your personal email address you will need to provide Cultivate access to your DNS. For more information, please contact our Sales team.

What is the email delivery rate when sending from the platform?

We use SendGrid as our email service provider and our email delivery success rate is 98%.

What happens if an email is bounced or not delivered?

You can copy the gift link (ex. giftcultivate.com/giftevent/00000000000) and send it via your personal email. Or, you can update the Contact's email address and try sending it again.

What do the different Email and Gift statuses mean?

Below is an explanation of each gift status you will see throughout the gift and fulfillment process. 

Email Delivered: The email was successfully delivered to the gift recipient's inbox.

Email Bounced: The email was not successfully delivered to the gift recipient's inbox. When this happens, we recommend you copy the gift link on the gift tile and send it from your personal email. Or, update the Contact's email address and try sending another gift.

Email Opened: The gift recipient has opened the email.

Email Clicked: The gift recipient has clicked the 'Select your gift' button and visited your Gifting Website.

Gift Confirmed: The recipient selected a gift and completed the checkout process

Gift Shipped: The gift has been shipped to the recipient

Gift Canceled: The recipient contacted Customer Support and was given a replacement gift

Expired: Indicates the gift expired because the recipient didn't select a gift

What is a Ticket Program and how does it work?

What is a Ticket Program?

A Ticket Program allows you to send people gifts with varying Ticket Values. Recipients can then select one or multiple items based on the number of tickets assigned to their gift. For example, one recipient may select one item with a higher ticket value while another may select 3 items with lower ticket values. 


How do I send gifts with a Ticket Value?

If you choose to send a gift from a Ticket Program Collection you will be prompted to assign a Ticket Value to the gift. 

Note: Only one ticket value can be assigned when you are sending gifts to multiple people. If you send multiple gifts with varying ticket values, we recommend doing so in batches based on the ticket value. For example, you can send all your gifts worth 3 Tickets and then send all your gifts worth 5 Tickets. 


How is the price of a gift with a ticket value calculated?

Each gift has a set price and freight amount. Both are automatically multiplied by the number of tickets you assign to the gift. For example, a gift is worth $125 plus $10 freight and you assign it a ticket value of 2. The cost of the gift will be $250 plus $20 in freight for a total of $270. 


Managing my Team's Gifting

What is a Super Admin?

The Super Admin is the owner of their company's Gifting Platform. The Super Admin determines the total budget for the platform, creates Teams, invites Admin and Team Members, and has access to the highest level of reporting. The Super Admin's reporting shows a Gifting Summary for the entire company, individual Teams, and their own gifting.

Like all other users, the Admin can send gifts.

What is a Team?

A Team is a group of Admins and Team Members who have similar reasons for gifting and use funds from the same budget to pay for their gifts.

What is an Admin?

The Admin is the second highest user permission. The Admin oversees the Team they are assigned to by inviting users, allocating budgets, and managing the Team Budget.

Like all other users, the Admin can send gifts.

What is a Team Member?

Team Members are contributing users added to a Team by a Super Admin or Admin. They have their own Gifting Budget and primarily use the platform to send gifts. A Team Member is only allowed on one team.

How do I assign users a Gifting Budget?

You are required to assign users a gifting budget when you add them to a Team.

How many Teams and Team Members can I have?

You can create as many teams as you need as long as you have an Available Balance.

Teams can have multiple Admin and unlimited Team Members.

Admin and Team members can only belong to one team.

How do I create a team?

Follow the below steps to create a team:

• Log into your Gifting Platform

• Click Teams & Users in the main navigation

• Select Create New Team

• Enter the Team Name, Budget, and add the Curated Collections the Team will send gifts from

• Select continue

• Add users and assign them an individual gifting budget

• Select continue

How do I edit user's Gifting Budget?

If you are a Super Admin, click Teams & Users in the main navigation. Toggle the view to Users. Click on the User's detail record and edit their budget in the Contact Overlay.

If you are an Admin, click My Team in the main navigation. Click on the User's detail record and edit their budget in the Contact Overlay.

How do I edit/deactivate a team member?

If you're a Super Admin, click Teams & Users. Toggle to Users in the right hand corner. Click on the user's information and an overlay will appear. Click Deactivate Team Member at the bottom of the overlay.

If you are an Admin, click My team. Click on the user's information and an overlay will appear. Click Deactivate Team Member at the bottom of the overlay.

What Collections do teams have access to?

Super Admin and Admin can choose which Collections Team Members have access to when they create the Team.

Understanding and managing my Gifting Budget

How is my Gifting Budget determined?

The Super Admin determines the total Gifting Budget for the platform.

When the Super Admin creates a team, they allocate a certain amount of the total budget to the team. The Super Admin or Admin then add users to a team and assign them a budget.

Only the Super Admin or Admin can increase a Team Member's budget.

How is my Available Balance calculated?

The Available Balance depends on your user permission.

Super Admin: The Available Balance for your platform is your Total Platform Budget minus all funds you've allocated to Team budgets, minus the total amount all users have spent on gifts, plus any gift credits processed in the last 24 hours.

Total Budget - Allocated Team funds - Cost of gifts + Expired Gift Credits

Admin: The Available Balance on your platform is the Team Budget minus all funds you've allocated to Team Members, minus the total amount your team has spent on gifts, plus any gift credits processed in the last 24 hours.

Team Budget - Allocated Team Member funds - Cost of gifts + Expired Gift Credits

Team Member: The Available Balance on your platform is your personal Budget minus the total amount you have spent on gifts plus any gift credits processed in the last 24 hours.

Your budget - Cost of Gifts + Gift Credits

What is an Account Credit?

You receive an Account Credit when a gift link expires and is Recycled. If you send a gift and the person doesn't select a gift within 30 days, you receive a credit for the dollar amount of the gift plus freight. The credit appears in your Gifting Budget when the gift expires.

How do recycled gifts impact my budget?

If you send a gift and the recipient doesn’t choose a gift within 30 days the gift is recycled and the dollar amount of the gift is credited to your Gifting Budget.

What determines how much of my budget I can allocate to a Team Member?

Super Admin and Admin can allocate up to the Team's Available Balance without exceeding the amount.

What is Total Gifts Sent?

If you are a Super Admin, Total Gifts sent is the total number of gifts sent by all platform users.

If you are an Admin, Total Gifts Sent is the total number of gifts all users on a Team has sent.

If you are a Team Member, Total Gifts Sent is the total number of gifts you have sent.

Branding my Platform

What is a Branded Program?

Branded Programs offer everything an Online Gifting program has plus a custom gifting website featuring your logo, personal message, images, and color palette. 

What customization options are available on Branded Programs?

You can customize your Branded Program with your logo, branding, and a personal message. For more information, contact your Client Success Manager.

How do I customize my Branded Program?

After you’ve signed your contract with our Sales team your Client Success Manager will provide detailed instructions.